This week, we got some terrific news about new ways individuals can protect their privacy on the internet.
Twitter announced it will support the new Do Not Track feature in web browsers, giving users one-click control over whether or not Twitter keeps track of which websites they visit. This is an important step is part of a larger Obama Administration strategy to encourage more consumer privacy protections on the internet.
As much as people use and love the internet and other digital technology, there has been a growing concern that rapid advances in technology can lead to an erosion of personal privacy. As the Internet evolves, maintaining consumer trust is essential for the continued growth of the digital economy. That's why the Obama Administration unveiled a Consumer Privacy Bill of Rights in February, to give users more control over how their information is used online (download as PDF). Immediately an association of over 500 companies (including search engines, internet platforms, advertising networks and browser developers) committed to expanding individual control with “Do Not Track” technology before the end of 2012.